Please, the FF4 ad gimmick is shoddy at best.
Exposure is overhyped. Publicity only gets your foot in the door, word of mouth is what draws the crowds, the game itself makes people stay. "Enough" people in RPG circles know about ToA, they just see it as "another" RPG. Ad campaigns mean little if word of mouth doesn't take over.
Timing/saturation/next-gen-itis/bigger-badder-games-to-get. The difference between making a sale and not is going from "another" RPG to "OMFG YES!" A lot of games need some substantial
hook now, unless you've build a strong series reputation already. Tales is just not there. Mainstream doesn't care enough. Yes, FFXII and other big games around a Tales release can be blamed, but to most, Tales just doesn't have that wow factor to guarantee must-have anyway. It's a back-burner purchase, 2nd to 5th on the shopping list on a good day.
All that wishy-washy crap leads to a bunch of fans playing wait-and-see for a price drop soon. My friend's one of em. Another admited he just wanted to breeze through it and then play
Dragon Buster.
it's hard to judge wether Symphonia did really well due to the GC's lack of alternative RPGs (Which I so totally bet on), or if it was because nothing else really hot came out at the time..
It can be both, eh?~ (And Nintendo tooting its own horn)